{"componentChunkName":"component---src-templates-blog-post-js","path":"/blog/how-to-market-your-veterinary-clinic-a-post-cma-guide","result":{"data":{"post":{"content":{"childMdx":{"body":"function _extends() { _extends = Object.assign || function (target) { for (var i = 1; i < arguments.length; i++) { var source = arguments[i]; for (var key in source) { if (Object.prototype.hasOwnProperty.call(source, key)) { target[key] = source[key]; } } } return target; }; return _extends.apply(this, arguments); }\n\nfunction _objectWithoutProperties(source, excluded) { if (source == null) return {}; var target = _objectWithoutPropertiesLoose(source, excluded); var key, i; if (Object.getOwnPropertySymbols) { var sourceSymbolKeys = Object.getOwnPropertySymbols(source); for (i = 0; i < sourceSymbolKeys.length; i++) { key = sourceSymbolKeys[i]; if (excluded.indexOf(key) >= 0) continue; if (!Object.prototype.propertyIsEnumerable.call(source, key)) continue; target[key] = source[key]; } } return target; }\n\nfunction _objectWithoutPropertiesLoose(source, excluded) { if (source == null) return {}; var target = {}; var sourceKeys = Object.keys(source); var key, i; for (i = 0; i < sourceKeys.length; i++) { key = sourceKeys[i]; if (excluded.indexOf(key) >= 0) continue; target[key] = source[key]; } return target; }\n\n/* @jsx mdx */\nvar _frontmatter = {};\n\nvar makeShortcode = function makeShortcode(name) {\n  return function MDXDefaultShortcode(props) {\n    console.warn(\"Component \" + name + \" was not imported, exported, or provided by MDXProvider as global scope\");\n    return mdx(\"div\", props);\n  };\n};\n\nvar layoutProps = {\n  _frontmatter: _frontmatter\n};\nvar MDXLayout = \"wrapper\";\nreturn function MDXContent(_ref) {\n  var components = _ref.components,\n      props = _objectWithoutProperties(_ref, [\"components\"]);\n\n  return mdx(MDXLayout, _extends({}, layoutProps, props, {\n    components: components,\n    mdxType: \"MDXLayout\"\n  }), mdx(\"p\", null, \"If the latest report from the \", mdx(\"a\", _extends({\n    parentName: \"p\"\n  }, {\n    \"href\": \"https://mailchi.mp/petsapp/cmaguideforvets\"\n  }), \"Competition and Markets Authority\"), \" has left you wondering what exactly is expected of you, you are not alone.  \"), mdx(\"p\", null, \"The truth is the report has been poorly translated across the press and online media and simply outlines what the majority of you are already doing, because the truth is\\u2026 The report isn\\u2019t that radical!\"), mdx(\"p\", null, \"In fact, much of it you\\u2019re already doing and have been for years! - You\\u2019re just not seeing it as the differentiator it could be. And that\\u2019s the real shift!\\nThis move toward transparency and consumer empowerment is an invite; an agreed opportunity to finally move the client conversation:\"), mdx(\"p\", null, mdx(\"strong\", {\n    parentName: \"p\"\n  }, \" From \\u201Chow much?\\u201D \\u2192 to \\u201Cwhat value am I getting?\\u201D\")), mdx(\"p\", null, \"Before we step into today's market and explore ways in which to digitally market your veterinary clinic, post CMA, let\\u2019s first take a step back. Nearly 20 years ago in fact. Around 20 years ago, when hits like the Sony AIBO were making waves, tech forecasters predicted robotic companions would become as common as smartphones. No illnesses. No mess. No cost and yet\\u2026 here we are, still picking up poo. Still worrying. Still caring deeply. Because the value of pet ownership isn't convenience, it\\u2019s connection. Because humans are relationship-led:\"), mdx(\"ul\", null, mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"With people\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"With pets\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"And especially with the people they trust to care for their pets\")), mdx(\"h2\", null, mdx(\"strong\", {\n    parentName: \"h2\"\n  }, \"The Reality of Decision-Making\")), mdx(\"p\", null, \"We like to think clients make rational decisions. They don\\u2019t. They choose based on:\"), mdx(\"ul\", null, mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"Trust\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"Perception\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"Convenience\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"Recommendation\")), mdx(\"p\", null, \"Word of mouth has always been the strongest driver of growth. And now is no different, except that recommendations, trust and the perception of value and convenience are all garnered digitally, via: \"), mdx(\"ul\", null, mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"Online product review articles\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"App reviews\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"Google reviews\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"Social media campaigns\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"And now AI\")), mdx(\"p\", null, \"According to Google 85% of small businesses say referrals are their top source of new clients.\\nAnd I\\u2019ve seen it for myself - it\\u2019s not just a nice number Google plucked out to support its own narrative, clinics using PetsApp are seeing similar patterns.\"), mdx(\"p\", null, mdx(\"strong\", {\n    parentName: \"p\"\n  }, \"-That\\u2019s not simply marketing. That\\u2019s trust at scale.\")), mdx(\"p\", null, \"So, if trust is a strong influencer\\u2026 Why the CMA intervention? Because from a client\\u2019s perspective, right now, the market is overwhelming. Search \\u201Cvet near me\\u201D and you\\u2019ll get:\"), mdx(\"ul\", null, mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"Dozens maybe even 100\\u2019s of local clinics listed for you (some relevant some not)\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"Vets in the cloud\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"Online retailers\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"Influencers\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"Conflicting advice from multiple different platforms and articles with your search terms listed within their content\")), mdx(\"p\", null, \"Then layer into that:\"), mdx(\"ul\", null, mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"A free human healthcare system\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"Rising cost-of-living pressure\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"And an entire generation of mid-life \", mdx(\"a\", _extends({\n    parentName: \"li\"\n  }, {\n    \"href\": \"https://petsapp.com/blog/pandemic-pets-how-to-re-engage-covid-boom-clients\"\n  }), \"\\u201CCOVID pets\\u201D\"), \", who (let's face it) were allowed to go a bit rogue for a hot minute!\")), mdx(\"p\", null, \"Result? Confused. Uncertain. Overwhelmed pet owners. And sometimes (if they've stumbled blindly, the wrong way through the algorithm before they go to you) out of pocket too! And that's the thing, most clients don\\u2019t understand pricing, they feel uncomfortable asking about it and they can not evaluate clinical quality. So what do they do? Well, they default to what they can see:\"), mdx(\"ul\", null, mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"Top layer Google search results\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"Your website\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"Your reviews - reputation\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"How quickly they can resolve their issue and hand their problem off to you.\")), mdx(\"p\", null, \"It's why having an intuitive website that offers quick and easy avenues for communication and appointment booking is essential. Because this is what they will use to infer everything else, in their gapping lack of clinical knowledge. When you\\u2019re easy to find and easy to connect with, friction is reduced, before the client even steps through your doors you've already begun to lift their mental load and they in return are starting to feel bonded to your team before they've even sat down in your consultation room. And this is not pet owner centric psychology. All of us when our days are halted with a problem we're not qualified to fix, we want a quick solution and an even quicker handover; whether it's a flat tyre, a bad hair day, or a broken boiler; we want to source the solution easily and get the right person booked to help us carry on problem free as soon as possible.\"), mdx(\"p\", null, \"And that's where the CMA remedies become extremely simplistic...\"), mdx(\"h2\", null, \"The Remedies, Simplified\"), mdx(\"p\", null, \"The Competition and Marketing Authority (CMA) is asking for:\"), mdx(\"ul\", null, mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"Clear pricing visibility\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"Transparency in ownership\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"Prescription cost controls\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"Encouragement to compare (choice)\")), mdx(\"p\", null, \"But here\\u2019s the key point: These changes won\\u2019t suddenly make clients behave differently. They will still:\"), mdx(\"ul\", null, mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"Rely on perception\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"Use reviews\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"Feel unsure\")), mdx(\"p\", null, \"That is if you don\\u2019t communicate your value. When Value is uncertain, price becomes the only comparison point. No matter the level of incredible care you deliver. For pet owners if it\\u2019s not seen, it doesn't happen. You have to make what you do visible to them, in a way they can digest, understand and relate.\"), mdx(\"p\", null, \"And here is where your competitive advantage comes into play. Let\\u2019s not beat about the bush, your advantage is not being the cheapest and it won\\u2019t be out-doing coverage versus online super food trends from influential Karens or giant supermarket pharmacies. Your care options are not cheap but they are incomparable and second to none levels of care. And maybe for you that\\u2019s common sense but pet owners  don\\u2019t know it if they can\\u2019t see it. So, ask yourself how have you and how will you make your grade A care visible?\"), mdx(\"ul\", null, mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"Your website :Your digital front door and port of call for first point of contact\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"Your Communication:Make your thinking visible, share post op pictures and after care notes\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"Your Tools:Integrate an all in one solution that serves your business, team, clients and patients \"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"Your Reviews:Will drive your online authority and Search engine rankins making you easier to find and more preferential to your competitors\")), mdx(\"h2\", null, \"The Shift\"), mdx(\"p\", null, \"Be reassured that these latest remedies are not about:\"), mdx(\"ul\", null, mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"Doing more\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"Implying you don\\u2019t do enough\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"Working harder\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"Suggesting you\\u2019ve had it too easy\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"Competing on price\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"Trying to claw back a lost industry\")), mdx(\"p\", null, \"It\\u2019s about highlighting what you are doing. This CMA spotlight should not be seen as one for interrogation, but an opportunity for showcasing the amazing work you do and outstanding services of that you and your teams deliver every, single day! \"), mdx(\"p\", null, \"If you'd like support with elevating your level of client communication, why not \", mdx(\"a\", _extends({\n    parentName: \"p\"\n  }, {\n    \"href\": \"https://meetings.hubspot.com/naomi-oikonomou/revenue-growth?uuid=f68f2730-a6b1-44e3-a76d-2fdf55c84559\"\n  }), \"book a call\"), \" with a member of the PetsApp pack today. \"));\n}\n;\nMDXContent.isMDXComponent = true;","excerpt":"If the latest report from the  Competition and Markets Authority  has left you wondering what exactly is expected of you, you are not alone…"}},"showOnSearchEngines":true,"publishedDate":"2026-06-04T00:00+01:00","slug":"how-to-market-your-veterinary-clinic-a-post-cma-guide","title":"How to Market Your Veterinary Clinic: A Post CMA Guide","excerpt":{"excerpt":"Word of mouth has always been the strongest driver of growth. And now is no different, except that recommendations, trust and the perception of value and convenience are all garnered digitally."},"author":"Naomi Jenkins","createdAt":"2026-06-05T14:02:53.986Z","featuredImage":{"file":{"url":"//images.ctfassets.net/oa5wb8sed8k2/1vDGqnLchLgkEUnBpFrOno/99b41e635341aefd6598ae541f3d5005/Copy_of_Copy_of_PetsApp_Together_in_Partnership_with_SPVS_Banner_Orange__5_.png"},"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.9047619047619047,"src":"//images.ctfassets.net/oa5wb8sed8k2/1vDGqnLchLgkEUnBpFrOno/99b41e635341aefd6598ae541f3d5005/Copy_of_Copy_of_PetsApp_Together_in_Partnership_with_SPVS_Banner_Orange__5_.png?w=870&q=50","srcSet":"//images.ctfassets.net/oa5wb8sed8k2/1vDGqnLchLgkEUnBpFrOno/99b41e635341aefd6598ae541f3d5005/Copy_of_Copy_of_PetsApp_Together_in_Partnership_with_SPVS_Banner_Orange__5_.png?w=218&h=114&q=50 218w,\n//images.ctfassets.net/oa5wb8sed8k2/1vDGqnLchLgkEUnBpFrOno/99b41e635341aefd6598ae541f3d5005/Copy_of_Copy_of_PetsApp_Together_in_Partnership_with_SPVS_Banner_Orange__5_.png?w=435&h=228&q=50 435w,\n//images.ctfassets.net/oa5wb8sed8k2/1vDGqnLchLgkEUnBpFrOno/99b41e635341aefd6598ae541f3d5005/Copy_of_Copy_of_PetsApp_Together_in_Partnership_with_SPVS_Banner_Orange__5_.png?w=870&h=457&q=50 870w,\n//images.ctfassets.net/oa5wb8sed8k2/1vDGqnLchLgkEUnBpFrOno/99b41e635341aefd6598ae541f3d5005/Copy_of_Copy_of_PetsApp_Together_in_Partnership_with_SPVS_Banner_Orange__5_.png?w=1200&h=630&q=50 1200w","sizes":"(max-width: 870px) 100vw, 870px"}}},"related":{"nodes":[{"content":{"childMdx":{"excerpt":"All any pet parent wants for their furry companions is to ensure that they live the longest, happiest and healthiest lives possible. As a…"}},"slug":"pet-wellness-plans-how-to-grow-pet-owner-compliance-through-preventative","title":"Pet Wellness Plans: How to Grow Pet Owner Compliance Through Preventative Care","author":null,"createdAt":"2024-05-27T14:40:44.127Z","featuredImage":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.9047619047619047,"src":"//images.ctfassets.net/oa5wb8sed8k2/7tAmaUA241nPgfzNwcifib/eded2f76e33c14edb89a9c9c4fc6b13b/Blogpost_blue_template__4_.png?w=870&q=50","srcSet":"//images.ctfassets.net/oa5wb8sed8k2/7tAmaUA241nPgfzNwcifib/eded2f76e33c14edb89a9c9c4fc6b13b/Blogpost_blue_template__4_.png?w=218&h=114&q=50 218w,\n//images.ctfassets.net/oa5wb8sed8k2/7tAmaUA241nPgfzNwcifib/eded2f76e33c14edb89a9c9c4fc6b13b/Blogpost_blue_template__4_.png?w=435&h=228&q=50 435w,\n//images.ctfassets.net/oa5wb8sed8k2/7tAmaUA241nPgfzNwcifib/eded2f76e33c14edb89a9c9c4fc6b13b/Blogpost_blue_template__4_.png?w=870&h=457&q=50 870w,\n//images.ctfassets.net/oa5wb8sed8k2/7tAmaUA241nPgfzNwcifib/eded2f76e33c14edb89a9c9c4fc6b13b/Blogpost_blue_template__4_.png?w=1200&h=630&q=50 1200w","sizes":"(max-width: 870px) 100vw, 870px"}}},{"content":{"childMdx":{"excerpt":"What if your most powerful marketing strategy isn’t a campaign, but the culture you create? Marketing Mindset: Culture Versus Campaigns…"}},"slug":"marketing-mindset-culture-versus-campaigns","title":"Marketing Mindset: Culture Versus Campaigns","author":"Naomi 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The  veterinary client journey  refers to every interaction a pet owner has with a veterinary…"}},"slug":"the-veterinary-client-journey-how-practices-can-turn-everyday-care-into-wow","title":"The Veterinary Client Journey: How Practices Can Turn Everyday Care Into “WOW” Experiences","author":"Dr. Thom 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